The struggling cellphone/PDA maker Palm has a new ad campaign for this holiday season: “Santa’s Gone Centro“:
Notice how Santa’s changed:
- Close cropped facial hair
- Aviator sunglasses
- Knows how to DJ
- Walks around town with an unconventional pet
- Pasty white complexion (okay, I guess that part hasn’t really changed)
That’s right, ladies and gentlemen, Santa’s gone hipster. Looks like Palm didn’t get the message that Hipsterism is dead.
Still, I do give credit to Palm in that a Centro is a fine phone choice for a hipster who cares about irony in his choice of gadgets. If a hipster’s goal is to ironically appreciate things that mainstream society finds little worth in (the aforementioned Thundercats t-shirts from the thrift store, trucker hats, Pabst Blue Ribbon beer), then s/he would do well with a Centro. It runs on the hopelessly dated Palm OS platform, it lacks Wi-Fi, and worst of all, the touch screen requires a stylus to navigate. Remember the stylus? Didn’t think so.
So kudos to Palm for cornering the market that ironically appreciates mediocre smartphone hardware. But what I really want to know is, what kind of gifts does Hipster Santa (excuse me, “Claüs,” with an umlaut) give to the good little hipster boys and girls for Christmas?