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Peter Fenzel, Mark Lee, and Matthew Wrather overthink the orthogonal cultural spectacles of the 2026 Super Bowl, considering the halftime show headlined by Bad Bunny and the perennial cultural battlefield of the commercials, this year weaving narratives of authenticity amidst a sea of grifting. The halftime show is approached first through its stagecraft and camera work which create an transporting, immersive environment for TV audiences (though probably not for stadium-goes). The presence of Gaga is debated.
And what does it all tell us about America in 2026? Maybe it’s that “in a world where nostalgia is commodified, even a minion can become a cultural icon.”
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