[Beginning today, we will be saving our most thoughtfully overthought articles for Sunday publication. Though we haven't the audacity to hope that we will replace your ritual of lugging the phone-book sized Sunday Times down to your favorite obscure Park Slope coffee house to pore ostentatiously over while sipping the organic, shade grown, fairly traded red eye your favorite heavily tattooed and multi-pierced barista pulls with tender loving care, we hope this weekly day of rest affords you time to devote some extra overthinking to this new weekly feature, Overthinking It Magazine. —Ed.]
Its not just that MTV has picked up Yelle as its current artist of the week as a tie-in to the Lauren Conrad-in-Paris-fucking-shit-up episode of The Hills. A quick view of the above video for the single “Je Veux te Voir” reveals an artist enamored of American youth culture, from 90′s revivalism, to American Apparel short-shorts, to pimped out Hummers. This stands in stark contrast to the stereotype many Americans hold of the French- drinking wine and eating cheese while reading Derrida and bemoaning the vacuous nature of the ever expanding American cultural hegemony.
Its clear: Yelle loves American hipsters, and American music bloggers have been quick to return the favor. And Yelle isn’t just an aberration: Kanye’s jumping on last year’s Daft Punk revivalism and the French duo Justice’s affection for Michael Jackson, 80s Metal, and old-school HBO provide additional evidence that the transatlantic love is deep and mutual.
If this is the beginning of a bigger trend, it may be necessary to abandon the widely held conception of globalization as the inevitable forward march of McWorld and start thinking about the possibility of a syncretic transnational hipsterati as a driving force in shaping word culture. The end of history is on its way. And it is wearing a unitard.