In March 2012, Kabletown shocked entertainment and furniture experts with their surprise entry into the couch market. Its subsidiary, Kouchtown, is now a vital part of Kabletown’s Vertical Integration (VI) strategy for controlling the home entertainment experience. Swedish furniture giant IKEA, however, was not to be outdone. In April they unveiled their new UPPLEVA television, and with it, their own vertically integrated push for living room domination.
It is with this backdrop of high business drama that Overthinking It has obtained a confidential Kabletown internal presentation that details bold options for the company’s response to the IKEA challenge: