Articles tagged with incentives

The Use of Punch and Pie as an Attendance Incentive: A Case Study

posted by lee on Wednesday, March 4th, 2009 at 8:10am

“More people will come if they think we’ll have punch and pie!”

Many have colloquially known that punch and pie is an effective marketing/publicity tool to incentivize attendance at events, but its precise quantitative effect on attendance has largely been left to conjecture…until now, that is.

punchandpieemail

Here, we shall use the case study opportunity presented in South Park: Bigger, Longer, Uncut as a basis for extrapolating a general statistical model to demonstrate the effect of offering punch and pie as an attendance incentive.