Your Super Bowl ad

This topic contains 4 replies, has 3 voices, and was last updated by  Trevor 2 years, 2 months ago.

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  • February 3, 2012 at 6:23 pm #23488

    Thought experiment: you find yourself with enough money to run an ad during the Super Bowl. What would you do?

    1) Confuse and confound with something totally bizarre/nonsensical
    2) Advocate for a cause you feel strongly about
    3) Promote something for your commercial gain: the company you work for, a company or product you’ve created ,etc.
    4) Something else entirely

    Discuss.

    February 4, 2012 at 1:57 am #23489

    1) Yes and no, Yes because nonsensical humour in Super Bowl Ads are what make them Super Bowl ads, as opposed to the regular schlock seen day in and day out. No, because you will have to compete with Doritos, Skittles, Pepsi, Budweiser and the like, who will all be running similar ads.
    2) No, because the Super Bowl is predominantly watched by men who fell more strongly about sports than anything else. Men who will yell at the screen when What’s-his-nuts fumbles the ball are not interested in your Greenpeace ad.
    3) Again, you are competing against everyone else for screen time, but if you come up with something good that makes your commercial better than some of the others, or at the very least, if your expected audience sees the ad, then you are in good stead.
    4) I have no frickin’ clue. you tell me what something else is, because I can’t think of an ad that doesn’t fall under Confuse and Confound, with something totally bizzarre/nonsensical. A better divider may be to do something humourous, and leave bizzarre to the Miscellaneous category. Those are just my thoughts. Any commercials that you guys are excited to see?

    February 4, 2012 at 1:57 am #23490

    1) Yes and no, Yes because nonsensical humour in Super Bowl Ads are what make them Super Bowl ads, as opposed to the regular schlock seen day in and day out. No, because you will have to compete with Doritos, Skittles, Pepsi, Budweiser and the like, who will all be running similar ads.
    2) No, because the Super Bowl is predominantly watched by men who fell more strongly about sports than anything else. Men who will yell at the screen when What’s-his-nuts fumbles the ball are not interested in your Greenpeace ad.
    3) Again, you are competing against everyone else for screen time, but if you come up with something good that makes your commercial better than some of the others, or at the very least, if your expected audience sees the ad, then you are in good stead.
    4) I have no frickin’ clue. you tell me what something else is, because I can’t think of an ad that doesn’t fall under Confuse and Confound, with something totally bizzarre/nonsensical. A better divider may be to do something humourous, and leave bizzarre to the Miscellaneous category. Those are just my thoughts. Any commercials that you guys are excited to see?

    February 4, 2012 at 1:58 am #23491

    Sorry for the Double Post!

    February 7, 2012 at 3:46 pm #23544

    I think the most memorable ads tend to be the ones that push boundaries, though the downside to this is that everyone decides that they have to push boundaries (kinda similiar to how, if people want a memorable half-time show, they have to allow for someone doing something idiotic…MIA, I’m talking to you). I wasn’t blown away by any of the ads this year (the Eastwood ad would’ve had me if it were maybe a minute shorter), and the GoDaddy ads are so predictable (hey, see a naked lady online! Also, buy a website domain while you’re there!) that I’d welcome something confusing and not-at-all about the product being sold.

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