Alcohol advertisers are well known for bombarding their audience with nonsensical imagery, but Stolichnaya Vodka really takes the cake with their new campaign, “The Wild Wild West Is In The East.”

This may be a New York only thing. Let me know in the comments.

Don’t worry if your immediate reaction was confusion, followed by more confusion over your confusion. Mine was too.  Stoli’s previously established practice of using overt Soviet imagery was perplexing by itself, but they’ve really taken it to a new level by invoking the American Old West and the New Russia on top of the communism.

How can we make sense of this nonsense? Read on for three different interpretations. Martinis will be served, after the jump.