One of the videos that made it into our Super Bowl ad roundup was the Conan O’Brien ad for Bud Light, in which his agent/manager/ambiguous guy in a suit convinces him to make an embarrassing Bud Light Ad  by assuring him that it will “only be seen in Sweden”.

The message of this spot seems to be “Drink Bud Light because it is a beer for awesome-non-Eurotrash-American Dudes!” In the world of the commercial, the only way that the effete Swedes could be convinced to drink Bud Light is with fire, mesh tops, and cheesy techno.  But does anyone really still hold this view of Europeans?