If you’ve had any access to online or conventional media in the continental U.S. for the past 60 days, you’ve seen an ad for the upcoming bro movie She’s Out Of My League:
On the surface, a forgettable sex comedy. Adorable schlub lands major-league hottie; usual series of pratfalls and embarrassing incidents; he rises to the occasion and proves himself worthy of her love. No bankable stars and plenty of references (the TSA, iPhones) that will hopefully seem dated in ten years. The tone’s a little more crass than usual, but no worse than anything we’d see in the Eighties. Or Nineties. Or Aughts.
Of course, I liked it much better the first time I saw it, when it was called (500) Days of Summer.
posted by lee on Tuesday, February 9th, 2010 at 7:00am
Here at Overthinking It, we’ve been talking about a disturbing trend in advertising for several years. We saw several (nine, to be exact) instances of this in last Saturday’s Super Bowl. Here’s an example:
Advertiser: Doritos
Message: “Eating Doritos will get you shocked by a dog.”
Huh? Why is this a good thing? How is this supposed to sell Doritos? Well, we’re not really sure, but we’ve coined a phrase that aptly describes this perplexing phenomenon:
“Bad Things Happen To You When You Use Our Product.”
Let’s explore this trend further with some more examples.
posted by Think Tank on Friday, April 24th, 2009 at 7:37am
[Today, we step into the Think Tank, our steel cage match of ideas and friendly one-upsmanshp, to consider what is the best logo in the world. Read carefully all the entries and vote for your favorite at the end.]
Perich: The Red Cross
The Red Cross has the superior logo, out of everything in the world that does currently or could ever possibly use a logo, for the following reasons.
