[Today, we step into the Think Tank, our steel cage match of ideas and friendly one-upsmanshp, to consider what is the best logo in the world. Read carefully all the entries and vote for your favorite at the end.]

Perich: The Red Cross

The Red Cross has the superior logo, out of everything in the world that does currently or could ever possibly use a logo, for the following reasons.

[Beginning today, we will be saving our most thoughtfully overthought articles for Sunday publication. Though we haven't the audacity to hope that we will replace your ritual of lugging the phone-book sized Sunday Times down to your favorite obscure Park Slope coffee house to pore ostentatiously over while sipping the organic, shade grown, fairly traded red eye your favorite heavily tattooed and multi-pierced barista pulls with tender loving care, we hope this weekly day of rest affords you time to devote some extra overthinking to this new weekly feature, Overthinking It Magazine. —Ed.]

Even as McDonalds continues to evoke freedom fries francophobia in new advertisements, there are signs that the popular culture has moved on, and that we are on the brink of a new era in French-American relations. The ambassador of this détente? None other than a 25 year old female electro-hip-hopper named Yelle. Video and analysis after the jump.