Comments on: Adventures in Branding: Doritos Late Night

By: Rachel

Rachel — Sun, 10 May 2009 22:32:30 +0000

My take on it was that this is the snack you seek when your stumbling home from a night at the bar, and your snack has to have a little more “kick” (I found the Tacos at Midnight have a ton of seasoning on them) because your tongue is numb from the alcohol. Hence the two flavors of Taco and Jalapeno Popper. The ones I bought were the same price as the regular ones. And I didn’t see an ad; I just spotted them on the shelf and bought them with the tiny hope that they might actually be a rebirth of the classic taco Dorito flavor, which I loved (the one they discontinued when they started up the Taco Bell taco flavor with a hint of sour cream.

By: Gab

Gab — Wed, 29 Apr 2009 00:40:55 +0000

Could your dislike for Doritos in general have given you a predisposition to dislike these, too? Maybe a real, die-hard fan of Doritos will like them simply because they’re Doritos. And if they get a little, erm, happy, huzzah for them.

By: Equinspire

Equinspire — Mon, 27 Apr 2009 20:39:28 +0000

I suppose the real test now is whether or not you have cravings for them the next time you have a big night.

By: stokes

stokes — Mon, 27 Apr 2009 19:08:05 +0000

My problem with the flavor of “Doritos Late Night: Tacos at Midnight” is not so much that it’s crappy, as that it is so utterly banal. A ludicrous high-concept concept deserves a ludicrous high-concept taste… vile would actually have been a step up, in my book.

By: Wade

Wade — Mon, 27 Apr 2009 18:50:55 +0000

The way you describe these Doritos, it seems as though they’re trying to appeal to the late-night at Taco Bell crowd and, let’s face it, Taco Bell tacos are really only tacos in the academic sense.

So if my assessment of your assessment of these new Doritos is correct, the only true similarity between Doritos Late Night and Late-Night at Taco Bell is the descriptor: “Tastes like crap.”

By: silly-na

silly-na — Mon, 27 Apr 2009 18:50:06 +0000

Wait, *cavernous* decolletage? Ummm, I think of vaginas as cavernous, but not boobs. I’d think you’d want boobs to be anti-cavernous.

By: perich

perich — Mon, 27 Apr 2009 14:53:03 +0000

Wait – are truckstop condoms not actually prophylactics?

*makes hurried series of phone calls*

By: Matthew Wrather

Matthew Wrather — Mon, 27 Apr 2009 14:13:12 +0000

Scandalous! I hope they used condoms from the nearest truckstop bathroom.

By: Sheely

Sheely — Mon, 27 Apr 2009 13:44:48 +0000

Did you eat them precisely at midnight? That’s when the Corn Maltodextrin really goes to work…