Comments on: The Best Logo In The World [Think Tank]

By: Daniel B

Daniel B — Sun, 14 Jun 2009 22:45:45 +0000

My vote goes for Christianity’s Cross. The Red Cross was close, though, The Jesus Fish is a symbol, and thus lacks the power that puts the crucifixion’s cross at the top.

Sun Microsystems strange shapes actually looks like S’s, but are also obviously U’s and N’s. Holy Crap!

By: Gab

Gab — Sat, 25 Apr 2009 22:33:45 +0000

What about the Jesus Fish, then?

I would have voted for SBux, but apparently I missed the deadline. Where are the results?

By: stokes

stokes — Sat, 25 Apr 2009 08:10:59 +0000

@Wrather: I know Starbuck is from Moby Dick, but I didn’t remember that he had a coffee fixation. Incidentally, the Starbucks people were originally planning on calling their store either Pequod or Moby’s Coffee, depending on which account you read. I do like the fact that, thanks to the ubiquity of Starbucks coffee, all three mates in Moby Dick are now named after chemical dependencies (the other two being Stubb (i.e. of a cigar) and Flask (i.e. of hooch.)

@Mlawski: You’re totally right. Now, the international biohazard symbol, on the other hand – you know, the one they put on medical waste and the like – that one looks like it would slice you up reeaal good, just for making eye contact.

By: Sharper

Sharper — Fri, 24 Apr 2009 19:52:30 +0000

I’ve been a big fan of the Sun logo for years, for precisely the reasons mentioned. The argument for the Red Cross was compelling, though.

By: mlawski

mlawski — Fri, 24 Apr 2009 15:33:58 +0000

I wish I knew you folks were actually writing up the worst logo, because I would have chimed in. The worst logo is clearly the universal radiation warning sign. It is, in fact, so ineffective a logo (from certain angles it looks like an angel), that the U.S. Department of Energy and the EPA spent years trying to replace it with something that better signified, “Stay away from this shit! It will melt your eyes!”

Check it: http://www.damninteresting.com/?p=160

By: Darin

Darin — Fri, 24 Apr 2009 15:29:46 +0000

Good symbols should not be bastardizable (that a word?). The Christian cross is to simple. It has been tweaked, perverted, adorned or otherwise adapted to the subdivision of Christianity.

The Red Cross gets major points for universality and it will likely win because it is most recognizable versus best all around.

American Apparell is just ripping off the Gap from the 80’s(? – egads was it that long ago). Sun has a good logo, just like Nabisco and Nike, but it’s just good.

Which leaves Starbucks. The damn thing is so unique, ubiquitious, and uniformly represented that it beats the Red Cross. Sure, we associate the Red Cross with video game powerups. Did you know that they are in charge of getting messages to military members on the front lines? Did you know that they shot into fame by helping out at the Jamestown flood, by bringing both supplies and a PR crew. They do blood drives, they do so many things that people don’t think about instantly.

Green Mermaid lady -> instantly we think ofcoffee, wifi, music, done.

By: ’cause everyone knows that’s how you get famous « Periscope Depth

Fri, 24 Apr 2009 11:53:02 +0000

[...] Think Tank, along with Matthew Wrather, David Schechner, Jordan Stokes and Ryan Sheely. Our topic: Best Logo. Vote for your favorite! (Meaning, [...]