As an English teacher, I’m always horrified by the toll the internet and texting are taking on my students’ spelling skills. I’m continually saddened to find that adults have been affected as well.

http://www.lingeriebowl.com/

My soul. It hurts.

The totally underthought solution is, of course, to just look at the official logo or website (why is THAT one word?!), where it is clearly two separate words. Then chock the discrepancy up to the ignorance of the uncultured masses and there you go- you’re an elitist NFL fan because *you* say/think it right and *they* all have it wrong. This, of course, opens up a can of worms regarding bandwagoning and such, but I digress and, as is my wont, have strayed into topics unrelated once more.

I don’t think it’s lazy. I think it makes perfect sense. Especially if you’re not a huge football fan and/or overthinker.

the simplest explanation for this phenomenon is that some viewers are more informed than others. the high-information fans pay attention all year; they might or might not have fantasy teams, but they certainly watch football every week, so they are more likely to see “super bowl” in writing and to recognize it as a two-word phrase. the low-information fans, who might enjoy watching a game now and then but certainly don’t play in fantasy leagues, rely more on word-of-mouth and are less likely to know that the game is two words.
the high-information fans will perform google searches year-round, perhaps out of interest in this year’s possible contenders, or perhaps out of interest in historical stuff. but the low-information fans are much greater in number, and their interest peaks in the week or two surrounding the super bowl. hence the annual spike in misspellings.